Mapping the Customer journey

From the consideration stage to Conversion stage and then balancing retention is indeed an art. ECHT CX Champions will do the relevant due diligence; look at your customer data, the touch-points they ongoing interact with and get influenced. Looking at all these attributes would create a communication strategy that would build loyalties and retention.

• Input: As-Is Due diligence of Data
• Process: Clustering, Collaborative Filtering, Item-Based Filtering
• Output: Precise Customer Journeys | Hybrid Customer segments |Personalized communication